The Roadmap
Most people waste years bouncing between random programs, influencers, and trends, never getting the body, confidence, or performance they want. The Roadmap ends that cycle.
What makes it different
Jake Louro
Twenty years coaching busy men. Dads, executives, business owners. The goal is simple: get you leaner, stronger, and more energetic without taking over your calendar.
Julie Louro
Fifteen years specializing in prenatal, postpartum, pelvic floor, and menopause. Safe, progressive, and tailored to every stage. You're never guessing again.
What you get
Built around your goals, your schedule, your equipment, and your injuries. Not a template. Not a shared doc.
Send a clip. Get real notes from a real coach. Learn to move better so you train harder without breaking down.
Direct access to your coach. Weekly check-ins. Real answers from a real human, usually the same day.
We measure what matters and adjust in real time. You stop guessing and start compounding.
Travel, sick kids, a week from hell at work. The program flexes with you. You don't start over.
It actually works
Kieron
with Jake"Open the app. Lift what it tells you. Eat like an adult, with tips and advice. Join in the fun, share posts with your fellow challengers. Then, woah, my first summer in a tank top, with the guns out, after more than 50 summers of trying. Too easy."
Sam
with Julie
Jake L.
with Jake"I dropped 17 pounds in 8 weeks and honestly couldn't believe how much food I was eating while doing it. Once I understood macros, it blew my mind how full I could be while still losing fat. The workouts were dialed in too. As a former athlete, I hadn't followed a real program since college, and my strength shot through the roof. Now I've gotta spend money on heavier dumbbells because the ones I have aren't cutting it anymore. Thanks a lot, Louros."
Cassie
with Julie"At first, I didn't notice the changes in myself even when others did. When I looked at the before and after photos, I finally saw it too, real progress. I dropped 7.5 lbs, toned up, and lost inches. The Louro Training method combined with tracking macros and a structured workout kept me on track, even through the challenges of summer, cheat days, and being sick for over a week. This worked so well for me because it wasn't about perfection, it was about consistency, balance, and learning how to fuel my body in a way that makes me feel good."
Jeremy
with Jake"Doing the Summer Shred Challenge was my first time participating in anything like this, and I hadn't been to a gym in too long. Jake and Julie set me up with a great workout that fit into my schedule, and were there to answer questions and provide encouragement along the way. I didn't expect to feel such a large amount of motivation and commitment to a program, but knowing other people are doing it and I'm not just goofing around in the gym really kept me on track. I can't wait for the next one."
Christine
with Julie"I have completely changed my diet and it was hard. I was a sugar craving, snack monster. After 8 weeks, I can honestly say I don't have those crazy cravings anymore. Obviously I won't pass up a doughnut every once in a while, but it's crazy to see how my eating habits have changed over the past 8 weeks. I feel great."
Straight talk
If you're looking for a 21-day fix, a magic pill, or someone to tell you what you want to hear, we're not your people.
The Roadmap is for the person who's ready to train smart, eat like an adult, and commit to a process that compounds. We show up. We expect you to show up too.
If that sounds like you, book a clarity call. If it doesn't, no hard feelings.
Pricing
Month to month. Cancel any time. Most clients stay for years because it works.
Takes 2 minutes. We reply within 24 hours.
Takes 2 minutes. We reply within 24 hours.
Limited spots. We coach the people we can coach well.
Questions
A premium 1:1 coaching program. You work directly with Jake or Julie. We build your training and nutrition around your real life, not a template. Month to month, cancel any time.
No. We coach in commercial gyms, garage gyms, hotel gyms, and home setups with a kettlebell. We work with what you have.
We talk about where you are, where you want to go, and whether we're the right fit. No pressure. No pitch. If it's not a yes, it's a friendly no.
Yes. Most of our clients came in without a clear plan. Beginner to advanced, the program scales to meet you where you are.
Most clients notice a change in 6 to 8 weeks if they stay consistent. Real transformation is 12 to 24 weeks. We aim for durable, not dramatic.
Direct text or in-app messaging. Form check videos, questions, adjustments. You're not talking to a chatbot or an assistant. You're talking to Jake or Julie.
We expect it. That's the point of custom programming. Traveling for a week, sick kid, crazy work sprint, we adjust the plan so you don't lose momentum.
Pick your plan, fill out the intake form, and we'll build your program. Simple as that.